Engage 2015



Engage 2015 Mascot, Judah completes tour of London


LONDON, ENGLAND – Judah, Engage 2015’s campaign mascot, has traveled many areas of the UK over the last six months. From summer festivals in England to holiday clubs in Wales, Judah has logged his share of miles during Rugby World Cup 2015. His last big stop however would be in London, for what Engage 2015 affectionately called Judah Does London, a historic tour of the capital, along with a visit to Japan’s World Cup 2019 exhibition, where he would pass the Engage 2015 legacy on to Japan Rugby and Engage 2019.

The day kicked off at 8:30am GMT as Judah departed from Engage 2015’s media office in Whitton, London and set off to the home of England Rugby, Twickenham Stadium. There he would bask in the excitement and anticipation leading up to Saturday’s World Cup Final. After visiting Twickenham Stadium, Judah moved on from Twickenham on his way to Waterloo Station with crowds far from hesitant to show Judah their love.

All lions need food, and Judah is no different. 11am called and the nearest filling station was a typically classic establishment named McDonald’s. Crossing the famous Thames to Westminster and Big Ben were some of the main highlights of the tour, where many tourists from across the globe advance to get the shot of themselves with the London eye.

From Big Ben, the tour continued through the Parliament Buildings, and over to the Queen Elizabeth II Conference Centre to visit friends from Japan Rugby preparing for Japan 2019. In typical Japanese style, Judah was met with incredible hospitality. After the paparazzi had descended and faded, it was great to meet with Maiko Kimura, Deputy Director of Rugby World Cup 2019 in Tokyo, to talk about plans moving ahead for 2019 and how churches would engage in the world’s third largest sporting event.

Before leaving, the Japanese delegation introduced the team and Judah to Yuriito, the mascot for the Rugby World Cup 2019 in Tokyo.

After leaving the exhibition, the tour continued from Westminster to London Bridge and then to Croydon for the final appointment of the day, a community festival in the heart of Croydon, Sputh London. All in all, Judah Does London was a tremendous success, with many smiles and connections made. We look forward to World Cup 2019 and Judah’s next big adventure, Judah Does Tokyo!

Follow and track the route and images from the tour on Twitter using the Hashtag, #JudahDoesLondon or on Facebook here.